Let your product shine with this guide to video marketing for social media

4 minute read

Dive into the field of product videography and explore the endless possibilities of social media campaign clips, featuring our new promo for a laboratory equipment supplier Asynt.

You have a product and you need to show its best features to sell it. Easy, right?

If it was, they wouldn’t need us marketers, would they now, Anna.

Your business created a brilliant product, so now it’s over to you to promote it. But what’s the best way to present its unique features to the world?

You guessed it: video. Product video, to be specific.

Whether it’s latest trend in high heels or life-saving medical equipment, you need to show it in a flattering light and make sure it gets seen.

Product videography that turns heads

Have you heard about the hottest AW 2020/21 trend? The word on the street is all about product videography and a matching set of social media campaign clips that go with it.

Already seasoned on the production runway, this trend hit the streets in the education and life sciences neighbourhoods. Here at Sookio, we’re looking at it closely through our best lens.

Let your product strut its stuff in front of a scrutinising camera eye, perfectly adjusted lighting and an immaculate studio backdrop. The front row is reserved for the electronic slider, ready to smoothly capture every moment of this electrifying show.

So what exactly is a product video?

It’s a professionally shot, aesthetically pleasing video with your product starring in the main role.

It artfully focuses on the product’s top features and explains to the customer how it works, highlighting how this specific product will make their life better.

Take lab equipment for example. Meet Asynt, a lab equipment supplier.

The challenge was to make a cold, scientific object look sexy. So we took these underestimated lab tools for a drink, asked them what's their story, and filmed them from every attractive angle in the most flattering light for their gorgeous shapes.

Turns out they’re both curious little devils and they offer a lot more than you'd think at a glance.

And that's why you need a product video. To show your customers there's much more to your product than what they see upon a quick glance. A product video helps them visualise how much they need your product because it will make their life better.

What are social media campaign clips and how can you use them?

Your video is only as good as your marketing activity around it.

Once you have a product promo, don’t let it just sit tucked away on your company YouTube channel. You’ve got it, so flaunt it - on your website, newsletter, blog, and most importantly on your social media channels.

The last one is basically a greenhouse for video content. If you plant it right and take care of it, it will grow strong and thrive, bringing you all the fruit. But you have to plant the right seeds for the environment, and fertilize them.

Enter campaign clips - short, social media-ready video bites edited from your main video. Promos of a promo, if you will. Their format is perfect for promotion and a healthy boost to your social media traffic; they act as teasers of the big marketing video you’re about to drop.

We chopped, stitched and put the footage together for Asynt to create a set of short and fresh social media campaign clips. These social media cuts should still tell the story of your product and make sense as stand alone videos before your customer sees the full promo or conversion video.

Social media campaign clips are small but mighty; they’ll boost your online presence by raising your brand awareness, generating engagement and directing your target audience to your website.

Remote video production and editing

Coming up with fresh, creative content is tricky enough when we’re all at home with pandemic-induced anxiety at some level to deal with. Even when you do have an idea for a marketing video, making it happen with all the restrictions is almost impossible.

Fortunately, we found a way to make it work. Our safe, covid-proof way of shooting means no physical interaction and a smashing video, shot expertly at our professional studio. All cooked up, seasoned and ready to be shared on social media platforms.

How do we do this?

Your product gets shipped to us, gets all the care, love and attention from our Head of Production, and then returns to you safely, accompanied by beautiful footage and new aspirations to make it as a big movie star.

Take a look below for the timelapse of our process:

Whichever route you choose to go with your video, make sure you have a clear plan on what you’re going to do with it. In a time when high quality, fresh content is pure gold, there’s more need than ever to make a good use of it. SEO optimisation, strong strategy and putting money behind it are just few of the many things you can do. Start by reading our blog on how to improve your video marketing results.

Expert video at your doorstep

Need experts to take your video and social media strategy game to the next level? Drop us a line below to get started now.