Social Media Training
Learn with the experts in social media
Social media is always changing and developing – new platforms, new features and new ways of reaching your target audience. But which approach is right for your business?
In this session we’ll give you confidence in the latest social media trends, tools and techniques, leaving your team better equipped to produce the social media activity that gets results.
Drawing on a decade’s experience at the forefront of social media trends, we’ll build a workshop around your business objectives which will be fun, practical and full of tips you’ll be able to apply straight away to your own social media activity.
All our social media marketing training is bespoke, so if you would like us to run training for Instagram, Twitter, Facebook or LinkedIn, or around a particular business challenge, just let us know ahead of the session.
With the challenges of coronavirus, we are now running all our social media courses remotely. Same brilliant content, but split into shorter sessions, with worksheets and plenty of activities to help people learn from a distance.
Meet the trainer
Sue Keogh is a specialist in social media who loves sharing her knowledge and helping people get to grips with the latest trends and techniques.
Whether she’s running a workshop with Sony, Hodder & Stoughton or the University of Cambridge, or a small business owner or one-man band, she makes social media training fun and offers a ton of practical tips you can apply straight away to supercharge your socials!
What’s our approach to social media training?
Like all our workshops, in our social media sessions we make things fun!
With plenty of best practice examples from your sector to inspire you, plus activities to complete before, during, and after the session – we make sure it all sinks in.
We like to have a phone call with you a week later so you can run through any questions that have arisen after the session, and we can produce accompanying guides for you to refer back to, or share with new members of your team.
What’s in the course?
1. Introduction to social media
Group intros and discussion, to get a feel for people’s understanding of social media and the challenges they face
Focus on key platforms: Facebook, Twitter and LinkedIn, plus visual platforms Instagram and YouTube. How are they different? What are the common terms and techniques you’ll come across? What do audiences expect from each? Who is using them brilliantly in your sector?
How to create engaging content; the copy that encourages people to respond and share, refining your tone of voice, and the importance of using image and video content in your posts
Essential social media tools to help you save time and get results
Plus! Fun activities before, after and during the session.
2. Advanced social media skills training
This session is about being more strategic – using social media advertising, dealing with negativity, setting goals and running campaigns. You have the basics, now it’s time to really make your social media activity as effective as it can be.
Group discussion about objectives and challenges
Strategy basics: your objectives, your audience, your channels, your resources
Using social media advertising to reach a targeted audience
Dealing with negativity online. What problems should you expect? How can you stop them escalating? What can you do in advance to stop this happening?
Your social media toolkit. The time-saving tools that help you plan, create and schedule content, and report back on activity
Plus! Fun activities based on your real-world challenges.
“Working with Sookio was invaluable to our social media strategy. I always looked forward to our sessions as they were so easy to work with and had an enthusiastic and no-nonsense approach to social media which we took on board in an instant.”
How much does social media training cost?
Half-day workshop: £1275 for up to five people plus £125 per person on top
Full-day workshop: £1575 for up to five people plus £150 per person on top
Bespoke guidance based on the session: £350
Plus VAT at standard rates and any reasonable costs for travel