Feature or fad? 7 Questions to ask before leaping on the next social media trend

On Clubhouse? Tried fleets? TikTok famous yet? Argh! How do you decide what’s worth your time and will get results?

copywriting, social mediaAlex GlendinningFebruary 15, 2021resources, social media platform, facebook, twitter, pinterest, linkedin, tiktok, clubhouseComment

How to teach someone to use social media

Would you know how to teach your mum to set up her own Facebook account (for the sole purpose of stalking you on there) or show your gran how to tweet @jonsnowC4 to compliment him on his exquisite choice of tie? Well, gather round then! Ms Harrison’s social media masterclass is about to begin.

social mediaMichelle HarrisonDecember 4, 2014social media, how to do social media, twitter, facebook, net2camb, netsquared, pinterest, youcanhubComment

Infographic – 2013: Our year in numbers

A lot has happened at Sookio in 2013, and as the year comes to an end we thought we'd do some number crunching to put it all into perspective.

What did we spend our time working on, which words did we vow never to use in copy and how come we climbed Mount Everest 8.5 times?

Case study: Covering Cannes Lions 2013 for Lürzer's Archive

The Cannes Lions International Festival of Creativity is the world’s largest annual awards festival for creative communications professionals. For a magazine like Lürzer’s Archive it's a major event in the calendar.

This year we went to Cannes to provide coverage of the festival on the Lürzer's Archive website and social media channels. Here’s how we pulled it all together.