Digital Copywriting Training
For marketers who write for the web
We offer a half-day workshop focusing on writing for the web, or a full-day session to include email marketing, blogging for business and writing for social media.
Full of best practice examples to inspire you, and practical activities for teams or individuals – you’ll come away from our digital copywriting training full of tips and tricks for sharpening up your copy and converting potential customers.
With the challenges of coronavirus, we are now running all our digital copywriting courses remotely. Same brilliant content, but split into shorter sessions, with worksheets and plenty of activities to help people learn from a distance.
Meet the trainer
Sue Keogh is a specialist in writing for the web who has trained over a thousand people in improving their digital communications.
Part of the Government Digital Services team training editors on the new GOV.UK website, she has run workshops with Sony, the University of Cambridge, Hodder & Stoughton and small businesses of all shapes and sizes.
She also hosts Sookio School, our suite of online courses in digital marketing.
What’s in the course?
1. Writing for the web (half day)
One of our flagship courses! The goal of this half-day session is to boost your skills and give you more confidence in writing for the web.
We look at what makes it different to writing for print, and the simple tricks you can use to make your content easy to read – so your readers are able to understand and retain the information.
There will be lots of best practice examples and activities along the way, for both individuals and groups.
Do let us know about any subject matter, or particular sections of your site you struggle with, and we’ll build activities around this in the session.
Kick-off discussion, with intros and whiteboard discussion about the different audience groups and the different types of content people are writing
How do people read on the web? The difference between reading content in print and online. What do users like? What do they find frustrating? Let’s not forget mobile too. With some quick tips which we’ll expand upon throughout the session
Who are you writing for? Think about your audience and their needs. How can you answer their questions with your content? How will you grab their attention?
What makes a good layout? Creating an intuitive, user-friendly and visually appealing experience through the way we present our content.
The importance of plain English. How we can make it easier for users to understand and retain the information. We’ll also cover the basics of SEO and why it’s important for Google to find you.
2. Writing for digital marketing (full day)
This session covers some of the subject matter from Writing for the web, plus:
The principles of writing for marketing: what approaches are effective across different formats?
Focus on blogging for business, from attention-grabbing headlines to clever content
Focus on email marketing, from subject lines to calls to action
Writing for social media and creating engaging posts that excite your audience
And of course, lots of brilliant examples to illustrate our key points, and group activities to help you put theory into practice.
“Sookio’s training sessions were really well tailored for our staff. The use of relevant examples and actionable ideas is helping us improve our content already.”
How much does content writing training cost?
Half-day workshop: £1275 for up to five people plus £125 per person on top
Full-day workshop: £1575 for up to five people plus £150 per person on top
Bespoke guidance from the session: £350
Plus VAT at standard rates and any reasonable costs for travel