Test for success! Finetune your digital marketing to (really) spread your message

We shared the secrets to effective campaigns at Digital Leaders Week 2022.

events, social media, video, training, strategyMarisa Crimlis-BrownJuly 4, 2022comeonin, campaign, marketing campaigns, digital marketing, digital marketing strategy, cambridge, nhs, healthcare, public sector, photography, social media, social media strategyComment

LinkedIn ads: The untapped potential for your digital marketing strategy

Running a LinkedIn Ads campaign? Here’s how to make it a success.

strategy, social mediaClark ChapmanApril 26, 2022LinkedIn, strategy, social media strategyComment

TikTok Marketing Strategy: Discover tips and tricks in our new Skillshare course!

Sign up for your free trial now!

strategy, sookio school, social mediaSue KeoghApril 4, 2022tiktok, tiktok business, social media strategy, skillshare, digital marketing, sookio schoolComment

Instagram Reels is a game changer for cultural venues. Here's why

Get inspiration from the museums and galleries creating brilliant Reels.

social mediaMarisa Crimlis-BrownJuly 28, 2021instagram strategy, instagram, Social media, social media management, social media strategy, social media scheduling, instagram reels, vertical videoComment

9 Instagram post ideas to spice up your business account

Find out how to grow a loyal, engaged audience with the right mix of content.

social mediaSasha PatchettJune 8, 2021instagram strategy, instagram, Social media, social media management, social media strategy, social media schedulingComment

Watch: Growing positive communities on Twitter

Getting more followers on Twitter is a recurring problem in the platform's competitive climate. The answer? Build strong communities; beacons of positivity in a sea of social media rage.

social media, strategyBeth DanielJuly 13, 2018social media, social media marketing, social media guru, twitter, twitter strategy, social media strategy, strategy, twitter communities, followers, beyonce, beyonce newsComment

How to get more (quality) followers on Instagram

Looking to boost your follower numbers on Instagram? For this to be effective for your overall business goals, you'll need to ensure you're reaching the right people. Our Content Manager, Beth, explains how.

social media, strategyBeth DanielMay 24, 2018instagram, Instagram strategy, instagram advertising, hashtag, Instagram stories, Instagram highlights, social media, social media strategy, social media management, social media marketing, digital marketing, marketing, instaComment

Watch: Sage advice on social media and cracking content

As a Sage Business Expert, Sue regularly offers advice to the Sage business community on digital marketing.

She's joined them twice now for Facebook Live sessions in which she shares essential tips for small businesses on topics like social media or creating cracking content. All taking place at their London HQ at The Shard, and broadcasted live to the Sage Facebook community of 720k+ followers. Watch and learn!

social media, newsSue KeoghMarch 19, 2018social media, social media strategy, facebook, twitter, instagram, sage, facebook liveComment

Facebook Zero: Coping with the upcoming News Feed changes

Facebook has made yet another big change to its algorithm, dubbed 'Facebook Zero', in a bid to keep people interested in the platform. Our Digital Strategist, Deepa explains how your business can prepare for the impending changes.

social media, strategyDeepa MistryMarch 15, 2018social media, social media advertising, social media strategy, social media trends, Facebook, Facebook ads, Facebook advertising, Facebook algorithm, Facebook Zero, strategy, social media newsComment

Stop right there! 9 things businesses shouldn't share on social media

When it comes to social media, there's often a lot more at stake than people may realise. Just one bad post could damage your brand's reputation significantly, which in turn could cost you business.

Our Digital Marketing Assistant, Beth, outlines some of the main 'don'ts' when using social media for your business.

social media, strategyBeth DanielFebruary 8, 2018social media, social media strategy, strategy, social, Twitter, Facebook, Instagram, LinkedInComment

How to make more sales with Instagram

With a third of Instagrammers acting on an Instagram advert, brands are able to reach customers and make more sales like never before.

So what can your business do to take advantage of this?

social media, strategyDeepa MistryAugust 24, 2017social media, Instagram, Instagram strategy, Instagram advertising, social media strategy, social media advertising, analytics, social media marketing, digital marketing, digital contentComment

Not using GIFs? Y tho?

Let’s face it, we all love a GIF. Despite being around for 30 years now, these snappy, moving images are more popular than ever in the social media world.

So could they be the GIF that keeps on giving when it comes to social media communications?

social mediaBeth DanielAugust 17, 2017social media, gifs, Giphy, Twitter, Facebook, Instagram, Boomerang, social media strategyComment

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