Digital marketing
for the public sector
As strategic partners to government bodies, councils and charities we develop engaging content and crystal clear messaging that connects you with communities and stakeholders.
What do we offer?
Strategy | Analysis, strategic planning and monthly consultancy support
Video | Dynamic content to capture your best side and spark action
Social media | Organic and paid campaigns to engage your audience
Training | Upskill your in-house teams and SMEs in digital marketing
Copywriting | Clear, SEO-focused text to get your content found on the web
Editorial guidance | Messaging guidelines and style guides to ensure consistency
SEO | Keyword research, site audits and copy, plus Google Ad campaigns
Who do we work with?
Huntingdonshire District Council | Video, paid campaigns, social media content, training (see case study below)
UK Parliament | Copywriting for the Education website
It Takes A City (homelessness initiative) | Visual podcast, social media training, consultancy
St Neots Town Council | Video
Create/Change | Copywriting, email marketing
AKU Society and Findacure (rare disease charities) | Writing for the web training, podcast promotion
Care UK | Website copy
Drinkaware | App copy
East Anglia Children's Hospice | Light Up Each Life campaign - blogging, Facebook Live
BAE Systems Applied Intelligence | Copywriting for data science challenge
Government Digital Services | Writing for the web training
South Cambridgeshire District Council | Creative content, copywriting, photography
British Trust for Ornithology | Copywriting and content workshops
Internet Watch Foundation | Podcast marketing, copywriting, design
Form the Future | Paid campaigns, mentoring, speaking at schools
Movember Foundation | Interview for Charlotte's Compass, and with breast cancer survivor Lara Honnor
St Francis Hospice | Copywriting, social media training
Cambridge BID | Copywriting
Cambridgeshire Constabulary | Training, podcast consultancy
Cambridge 105 Radio | The Business of Cambridge: Resilience.
Guests Dawn Lamb, Elyte Fitness, and Anjana Taank, Taank Optometrists, tell Sue Keogh how they’re bouncing back after a fire, a flood, and a pandemic. Plus John Bridge OBE from the Cambridgeshire Chamber of Commerce.
Case study: HDC
Huntingdonshire District Council (HDC) is a local authority in the East of England, responsible for the provision of public services for a population of approximately 170,000.
The Covid-19 pandemic posed many new challenges to the marketing and communications teams within the authority.
HDC needed a strong Shop Local campaign to inform of the safety measures, engage the community, and encourage the public to shop on local highstreets, while supporting towns and businesses within the district.
Sookio came to the rescue with the right messaging, inspiring content and a consistent but flexible support. #ThinkLocalHunts campaign ran from October 2020 to March 2021, before being extended into the summer.
What we did
Organic social media content
Paid social media campaigns
Video and photography
Training in social media for small local businesses
Results
221,250 people reached across Huntingdonshire and the surrounding areas
Campaign ads featured 730,653 times on Facebook and Instagram feeds
166 people reached for every £1 spent on the Think Local ads
Social media growth (March 2020 to May 2021)
Facebook: +2628 (a 111% increase in page likes)
Instagram: +971 (a 231% increase)
LinkedIn: +712 (an 88% increase)
Twitter: +241 (a 4% increase)
Your next steps
Need expert digital marketing support for a local council, government body or other authority?
Super professional and all-round good eggs who can write some decent copy too!
Creative Officer, CamCreatives