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education

Digital marketing
for education

 

Digital marketing helps you speak to a new generation of prospective students, secure more funding, and showcase your institution at its very best.

We work with schools, universities and exam boards, helping you refine your message and embrace everything digital has to offer.

What do we offer?

Strategy | Analysis, strategic planning and monthly support to reach students, parents, or donors.

Copywriting | Compelling, SEO-focused text that inspires the next generation to study with you.

Editorial guidance | Brand bibles, tone of voice guidelines and style guides to ensure consistency.

Training | Upskill your team in writing for the web, social media, video production and more.

Video | Virtual tours, staff and student profiles, snapshots of campus life

SEO | Keyword research, site audits and SEO copy, coupled with effective Google Ad campaigns.

Social media | Organic and paid campaigns to hit the right audiences, drive traffic and engagement.

Training University of Cambridge

Who have we worked with?

University of Cambridge | See the case study

  • Downing College | Copywriting

  • Wolfson College | SEO support

  • Alumni office | Social media and writing for web workshops

  • Digital Communications | Writing for web and email marketing workshops

  • School of Humanities | Writing for web workshops, comms strategy

  • Sidney Sussex College | Writing for web workshop

  • Trinity College | Social media strategy and policy

  • Alumni (CUDAR) | Conference talks on video production, social media and online communities

  • Department of Computer Science and Technology | Video

University Museums Group | Social media workshops, blog strategy

Anglia Ruskin University | Sessions for the Employability Office, mentoring with BA Animation & Illustration students

Cambridge University Botanic Garden | Website redesign strategy, copywriting

Cambridge Enterprise | Copywriting

Croucher Foundation | Video

Cambridge University Press | Social media training, social media webinar with authors

Cambridge+Enterprise+copywriting

Open University | Website pilot scheme to enhance admissions

Cambridge Network | Training

Cambridge Centre for Science and Policy (CSaP) | Digital marketing strategy, copywriting

Cambridge Trust | Social media campaigns, community building, video | See the case study

The Rowan Williams Cambridge Studentship was announced on 1 October 2018 by the Vice-Chancellor, Professor Stephen Toope, in his annual address to the University

Cambridge Trust campaign

Judge Business School | Copywriting for business courses

Mitchell Armstrong | Workshop at ISA on social media engagement

Bennett Institute | Video, creative content, ad campaign, copywriting

Cambridge Assessment | Strategy, training, copywriting, ongoing consultancy, video

NCUB | Blogging and content consultancy for the National Centre for Universities and Business

Eastern Learning Alliance | Content creation, ad campagin, digital strategy, copywriting, training

Form the Future | Mentoring, speaking at schools about careers in digital marketing

CATS Education Group | Messaging guidelines, articles, design, consultancy, video

CATS social media graphics

Listen and learn

Our Director, Sue Keogh, hosts The Business of Cambridge on Cambridge 105 Radio. You might enjoy this episode with Cambridge Assessment on what makes a happy and productive workplace.

We also write about digital marketing for schools and universities on the Sookio blog:

Your next steps

Need expert digital marketing support for your school, college or university? Talk to us now.

 
Testimonials

The event was an absolute success! Head of Production Matt Harris was brilliant, both in supporting the event technically, which took the pressure off me on the day, and in his patience and creative input.

I was especially grateful for the coaching workshop beforehand, particularly for the participants who had not taken part in a recording process like this previously. It not only helped their delivery in presentation, but it gave them confidence about the task.

Claire Lambert, Communications Manager, Cambridge Trust

Crucially, Sookio spent time understanding our business focus and what editorially would work well for us and how that could be best expressed on our site. Quite simply, thank you Sookio.

Joe Marshall, National Centre for Universities and Business

Sookio’s training sessions were really well-tailored to our staff. The use of relevant examples and actionable ideas is helping us improve our content already.

Barney Brown, Head of Digital Communications, University of Cambridge

Their expertise, enthusiasm and support throughout the process was impressive, as have been the results!

Claire Lambert, Cambridge Trust

Eager to learn more?